CircleCube

Reuse system

Product & packaging

WECARRY

WECARRY makes reuse easy: its RFID-enabled deposit system for bakeries and supermarkets comes with full service, from bag delivery and collection to cleaning.

2023
founded
100+
bakery branches and supermarkets in Germany
RFID
tracking for efficient logistics
iba 2023
first iba.START UP AWARD
About

WECARRY was founded in 2023 by Nelly Mathias and Mischa Wendel in Starnberg, Bavaria. The idea: help bakeries and supermarkets replace single-use packaging for baked goods with a deposit-based reusable bag system.

The RFID-enabled deposit system works as packaging-as-a-service: WECARRY provides the reusable bags and manages their collection, cleaning and return to circulation. Customers buy baked goods in a reusable bag and return it through the deposit system. The bags are made from 100% GOTS-certified organic cotton, and each bread bag can replace at least 100 single-use bags.

Since September 2026, WECARRY deposit bags made from PET are also available in supermarkets. Customers return them at a deposit-return machine. The service fits different retail operations: bags can be delivered to and collected from individual branches or from a central logistics hub. More than 100 bakery branches and supermarkets in Germany use the solution.

In 2023 the start-up won the first iba.START UP AWARD.

Product range

Reusable bags for bakeries and supermarkets

  • PET deposit bags
  • Cotton deposit bags
  • Packaging-as-a-service
  • RFID-enabled
  • Deposit-based
Together with CircleCube

Returning WECARRY bags made easy.

Our PET bags can be returned at CircleCube machines.

01

WECARRY's PET deposit bags can be returned at CircleCube machines.

02

WECARRY works with the ReturnCube, our machine for indoor locations such as supermarkets.

03

WECARRY's RFID-enabled deposit system keeps track of the bags.

04

WECARRY handles delivery, collection and cleaning of the bags. Stores have no extra work.

In action

Reuse in practice.

Pilot 2026

WECARRY pilots reusable deposit bags at EDEKA in Coburg

Our partner WECARRY brings reusable deposit bags to EDEKA Frischecenter Wagner in Coburg. Customers pay a deposit of one euro and return the bags at a deposit-return machine.

Read the story

Looking for a reuse solution?

Talk to our team. We find the right combination of tableware, machine and reuse system – and bring the partner in where it fits.